TikTok
Music
Campaign
TikTok / Publicis Media - NYC Takeover We partnered with TikTok to light up a 3-story building at 224 5th Avenue in the heart of Flatiron District with immersive projections that turned the facade into a dynamic, scroll-stopping experience. Designed to reflect TikTok’s bold energy and viral creativity, the activation brought larger-than-life visuals to one of NYC’s busiest corridors—capturing attention from street-level to skyline. This high-impact showcase blended art, culture, and tech to bring TikTok’s brand to life in an unforgettable way.
3 floors of creative, immersive content.
The content synced and lit up the entire building to showcase TikTok Music and how artists are discovered on the platform—featuring vibrant visuals, seamless transitions, and audio-reactive motion that brought the facade to life with every beat.
Results and Metrics
4,747,224 impressions in the 4/week flight (Geopath Audited)
TikTok - Music