The Ordinary
The Periodic Fable
Campaign
Visual Feeder partnered with The Ordinary and Quan Media to launch ‘The Periodic Fable’ campaign, a project centered on revealing the truths behind the skincare industry. By executing a high-impact SoHo takeover, we unveiled large flagship activations that merged transparency and science into an immersive public experience.
Minimalistic Science & Storytelling
The activation transformed storefronts into illuminated displays, showcasing a minimalistic narrative through simple, direct messaging. By focusing on the core creative elements of science and transparency, the installation turned prominent SoHo locations into a powerful medium for industry-changing storytelling.
The Ordinary - The Periodic Fable
