Starbucks
Summer Energy Refreshers
Campaign, Design
Starbucks 'Summer Energy Refreshers' / Publicis / Visual Feeder: Turning City Streets into Energy Readings — Celebrating the launch of Starbucks' new Summer Energy Refreshers, Visual Feeder partnered with Publicis and CM Studios to create the brand's largest national campaign to date. Inspired by the concept of an Energy Reading, the activation transformed storefront windows across New York, Los Angeles, and Chicago into vibrant moments of motion, color, and curiosity. Passersby were invited to pause, step in, and receive a personalized energy and aura reading inspired by the moods of summer, turning everyday streets into moments of surprise, engagement, and connection.
Immersive Aura & Energy Readings
Drawing on the cultural fascination with energy and aura, the installation invited pedestrians to step into a personalized, multi-sensory experience, using large-scale projection and vibrant motion content to reflect the colors and moods of summer back to each viewer.
Measurable Impact
Spanning three major markets — New York, Los Angeles, and Chicago — this landmark national campaign transformed physical retail spaces into memorable brand encounters. By turning storefronts into interactive destinations, the activation drove significant foot engagement, organic social sharing, and lasting audience connection with the Starbucks Summer Energy Refreshers launch.
Project
