Perrier-Jouët
Nature & Artistry in Motion
Campaign
Visual Feeder partnered with Perrier-Jouët and Publicis to transform vacant storefronts into interactive Art Nouveau greenhouses across New York City and Los Angeles. Utilizing laser projection and computer vision, the activation turned urban windows into responsive digital art that reacted to the real-time movement of pedestrians.
A Modern Greenhouse of Art
Inspired by Perrier-Jouët’s Art Nouveau heritage, the installation transforms flagship windows in New York City and Los Angeles into luminous greenhouses. These intricate displays feature organic digital elements and floral motifs that evoke the feeling of glowing stained glass, creating a poetic celebration of nature across both coasts.
Bi-Coastal Interactive Experience
Powered by laser projection and computer vision, the installation responds in real-time to the movement of pedestrians. By merging physical storefronts with responsive digital art and AR technology, we created an engaging environment where passersby bring the Maison’s visual universe to life through their own presence.
Perrier-Jouët | Immersive Window Campaign
