NBA
In-Season Tournament
Campaign
NBA In-Season Tournament / IMPACT X / Visual Feeder: Bringing the Game to the Streets- To celebrate the NBA’s In-Season Tournament, Visual Feeder partnered with the league to create a dynamic street-level experience that brought the intensity of the tournament directly to fans in real time. Using our projection technology, we transformed vacant retail windows into immersive displays featuring game highlights, player spotlights, tournament updates, and custom NBA visuals.
Dynamic game updates
The campaign featured real-time game results and dynamic updates on upcoming matchups, keeping fans informed and engaged as the tournament unfolded
QR tracking
With integrated Flowcode QR tracking, the campaign delivered an estimated 4.77 million weekly impressions during the activation period—demonstrating strong reach and audience engagement
NBA - In-Season Tournament
