NBA

Finals

Interactive

NBA Finals Interactive Window Activation – Visual Feeder x RapportWW/IMPACT
Location: SoHo, New York To celebrate the NBA Finals, we partnered with RapportWW/IMPACT to launch a cutting-edge interactive Digital Out-of-Home (DOOH) experience that brought the thrill of the playoffs directly to the streets of SoHo.This immersive activation transformed a storefront window into an interactive digital display powered by computer vision and custom-built software. Using motion-tracking camera sensors, passersby could control a virtual basketball with simple hand and body movements—allowing them to swipe between teams, view player profiles, access real-time playoff stats, and watch highlight reels of stars like Luka Dončić and Jayson Tatum.Designed to blur the line between viewer and participant, the experience also featured motion highlights and dynamic recaps from the previous night’s games. By turning fans into active explorers of NBA content, this project redefined street-level engagement for one of the most-watched sporting events of the year.

Interactive Experience with computer vision

This activation featured a fully touchless interface using motion-tracking camera sensors and custom software. Passersby could control a floating basketball icon with hand gestures, swiping through team matchups, player profiles, live stats, and highlight reels—all without touching a screen. The result: an intuitive, immersive experience that turned a storefront window into a dynamic, real-time engagement platform.

Report on Interaction

Thousands of player swipes were detected throughout the 4-week flight, highlighting strong audience interaction. The campaign delivered over 9.6 million impressions during this period, demonstrating both scale and engagement.