Medik8

EXO-PDRN Prismatic+

Campaign

Visual Feeder partnered with Medik8 to support the launch of their new skincare serum in NYC. This multi-layered installation elevated product visuals through reactive 3D droplets inspired by the serum itself, alongside a striking 3D glass DNA helix that reinforced the brand's foundation in scientific innovation and skincare research.

Reactive Droplets

The installation leveraged motion-tracking technology to animate a field of reactive droplets that followed pedestrians as they moved along the sidewalk. This dynamic interaction transformed the storefront into a moment of discovery and spectacle, reinforcing Medik8's commitment to precision, innovation, and scientific engineering.

Targeted Impact

Carefully sourced for its proximity to key target demographics, the storefront blended premium static graphics with reactive projection technology to create an evolving, round-the-clock brand experience that captured attention at every hour.