Lyft
Round Up & Donate
Campaign, Design
Visual Feeder partnered with Lyft to bring visibility to its Round Up & Donate campaign featuring Chance the Rapper. The campaign supported the New Chance Fund through Chance’s nonprofit, SocialWorks, helping fund arts and education opportunities for Chicago youth.
Purpose-Driven Brand Partnership
Storefront windows were transformed into immersive brand experiences that extended the campaign beyond digital platforms and into the public realm. By using bold visuals and impactful messaging, the activation brought the campaign to street level, making it visible to pedestrians and creating a stronger connection between the brand, the cause, and the city of Chicago.
Awareness Through Visual Storytelling
The activation helped raise awareness for the New Chance Fund and encouraged community engagement around Lyft’s charitable initiative. By combining recognizable talent, a meaningful local cause, and high-impact visual storytelling, the campaign created a memorable public-facing experience that inspired people to learn more, participate, and connect with the broader mission of supporting Chicago youth.
Lyft - Round Up & Donate
