Live Nation
Kendrick & SZA Grand National Tour
Campaign
Kendrick Lamar x SZA x Live Nation – In partnership with Live Nation, we launched a high-impact projection campaign featuring Kendrick Lamar and SZA. The activation celebrated two of music’s most influential voices with immersive visuals that transformed storefront windows into cinematic displays—merging music, motion, and message in real time.
The Grand National Tour
Kendrick Lamar’s selection as the Super Bowl LIX halftime show performer underscores a historic and career-defining year for the artist. In 2024, Kendrick Lamar soared to new heights with the chart-topping success of his single Not Like Us, which dominated the charts and solidified his reputation as one of music’s most influential artists.
Reporting and Impressions
The campaign delivered 348,743 weekly impressions over a 4-week run—totaling nearly 1.4 million impressions.
Live Nation - Kendrick & SZA Grand National Tour
