Live Nation
Dua Lipa
Campaign
Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming "Radical Optimism" tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed to captivate and engage viewers in targeted neighborhood areas. Located in the vibrant areas of Belmont and Lakeview, where a youthful, dynamic crowd thrives, Visual Feeder’s projection technology brings the tour’s creative essence to life. The high-traffic windows light up the streets with stunning visuals, offering fans and passersby an experience that blurs the line between entertainment and advertising. Each display embodies the optimism and energy of Dua Lipa’s tour, turning everyday urban spaces into living canvases.
‘Radical Optimism’ tour
This campaign sets a new standard for urban marketing, showcasing the power of technology to reimagine cityscapes and convert vacant spaces into unforgettable experiences. By merging art and innovation, Visual Feeder’s digital window-scapes not only elevate brand communication but also enhance the city’s visual landscape.
Trackable metrics
The campaign delivered over 614,000 impressions during the 4-week activation period. In the heart of Belmont and the CTA.
Live Nation - Dua Lipa
