Light up Lincoln Park
Design
Visual Feeder partnered with the Lincoln Park Chamber of Commerce to bring a festive seasonal experience to the neighborhood during the holidays. The initiative was designed to support local businesses, brighten vacant storefronts, and create a welcoming atmosphere for residents, shoppers, and visitors throughout the season.
Storefronts were transformed into festive holiday displays using immersive digital installations. The windows became glowing seasonal moments that added warmth, color, and movement to the neighborhood streetscape, creating an inviting environment for people walking through Lincoln Park after dark.




The playful interactive storefronts were designed to capture community attention and create a more engaging streetscape for neighbors, visitors, and pedestrians. By transforming underutilized windows into dynamic digital displays, the activation helped enhance the street-level experience while bringing energy, creativity, and a sense of discovery to the surrounding neighborhood.

