HULU
Drama
Campaign
Hulu Drama / Visual Feeder: Turning Passersby into Participants — Visual Feeder created an interactive campaign for Hulu that leveraged motion sensors to allow viewers to engage with large-scale digital interfaces via touchless hand-tracking. Viewers were prompted to raise a hand to navigate and make a series of preference selections between prominent Hulu titles. A weighted decision tree identified user preferences through a series of questions, determining favorite genres and recommending new titles based on their input, transforming a street-level display into a personalized viewing guide.
Touchless Hand-Tracking Navigation
Cutting-edge motion sensor technology allowed passersby to interact with a large-scale display using only natural hand gestures, guiding them through a personalized content discovery journey without any physical contact.
Measurable Impact
The interactive hand-tracking experience captured significant audience attention, turning passive viewers into active participants. By delivering personalized content recommendations in real time, the campaign deepened engagement with the Hulu brand and created a memorable, shareable street-level experience.
Project
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