ESPN
THE KINGDOM
Campaign
ESPN ‘The Kingdom’ / Publicis / Visual Feeder: Bringing the Dynasty to NYC - Celebrating the launch of ESPN’s docuseries The Kingdom, Visual Feeder partnered with Publicis to create an innovative street-level activation that brought the Chiefs’ football legacy directly to fans in New York City. By integrating unique sound-triggering technology and large-scale projection mapping, we transformed everyday windows into an interactive storytelling experience. As fans walked by, their presence activated the iconic “How about those Chiefs!” chant, accompanied by immersive visuals of Patrick Mahomes and Travis Kelce, merging the energy of live fandom with the vibrant pulse of the city.
Sound-Triggered Interaction
Cutting-edge motion sensors detected passersby in real-time, triggering high-fidelity audio clips of the iconic “How about those Chiefs!” chant to create a truly responsive urban experience in the heart of New York City.
Measurable Impact
Our interactive sound-triggering technology generated significant fan engagement, capturing the attention of thousands in New York City. This first-of-its-kind activation achieved high dwell times as fans stopped to interact with responsive displays and shared their unique experience across social media platforms.
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ESPN - The Kingdom
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