Destination Ann Arbor
Visit Ann Arbor
Interactive, Campaign
To promote Ann Arbor’s neighborhoods, attractions, dining, arts, and year-round experiences, Visual Feeder partnered with Destination Ann Arbor on an interactive travel campaign. The goal was to bring the spirit of the region to new audiences and inspire future exploration.
Interactive Travel Guide Experience
Storefront windows became immersive travel guides powered by motion-based touch interaction. Pedestrians could swipe through curated destinations and activities, discovering Ann Arbor’s cultural offerings, local experiences, and visitor attractions through an engaging digital interface.
Inspiring Exploration Beyond the City
The campaign gave audiences a memorable way to experience Ann Arbor from outside the city itself. By blending technology, storytelling, and destination marketing, the activation highlighted the region’s diverse offerings and turned everyday storefronts into interactive invitations to explore.
Destination Ann Arbor - Visit Ann Arbor
