COMCAST XFINITY
Jurassic Park Takeover
Campaign
Comcast Xfinity / Visual Feeder: Bringing Jurassic Park to the Streets of San Francisco — Celebrating Xfinity's Super Bowl campaign, Visual Feeder transformed a San Francisco storefront into the iconic T. rex enclosure from Jurassic Park. A responsive 3D dinosaur was programmed to track and react to pedestrians in real time, blending cinematic nostalgia with cutting-edge interactivity. Timed to coincide with Super Bowl weekend, the installation turned casual foot traffic into engaged participants, drawing crowds, sparking social sharing, and creating an unforgettable brand interaction at street level.
Reactive 3D Experience
A life-size 3D dinosaur powered by real-time tracking technology responded directly to the movements of pedestrians passing by, creating a living, breathing extension of the Jurassic Park world on the streets of San Francisco.
Measurable Impact
By merging cinematic storytelling with real-time interactivity and larger-than-life scale, the activation transformed ordinary foot traffic into an immersive brand moment. The installation drew significant crowds during Super Bowl weekend, generating strong social sharing and sustained audience engagement.
Project
