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Adidas Original

Nite Jogger

Campaign, Design, Hologram

Adidas Nite Joggers Hologram Installation. Concept and design created by Visual Feeder for an event and Installation put together by N music provided by DJ Toro Y Moi.  (Chrome Nite Jogger Concept)  An animated 360° view of the Nite Joggers. The illuminated rotation highlights the sneaker's reflective technology and the versatility of the sneaker in different 3D environments (HDRi Sky-domes) > Animated chrome high-poly particle dissolve with wind simulation to reveal the shoe> Animated infographic design that show live ratings and reviews of the Nite Jogger with data gathered from adidas.com> Infographic designs highlighting the technology (3M Reflective material, lightweight design, color-ways, Boost Technology and material composition.

Hologram projections

Utilizing specialty CleanBright™ film by LuxLabs, we created a holographic-style projection of a 3D shoe—delivering a futuristic, eye-catching display that appeared to float in mid-air.

Adidas Original - Nite Jogger